Preserving the treditional heritage of the country
Kavidhara strives to bestow the Indian culture and traditions to the patrons around the world with its unique designs, and products. It not only helps artisans to generate a stable income but also spreads awareness about the traditional crafts of the region, thus helping preserve a precious element of India’s national cultural heritage.
Symbolizing the empowerment of Narayanpet Weavers
Kavidhara shall continue its journey towards accomplishing its vision of being a brand that symbolizes the empowerment of Narayanpet Weavers while recognizing and promoting traditionally handcrafted Saree of Narayanpet that is on the brink of extinction due to the influence of modern textiles & apparels.
Kavidhara understands the elegant design of Narayanpet Saree that these Weavers are steeped in and translates this heritage into products by pairing traditional art with contemporary design and modern processes.
Right now, we are working with over 40 women weavers, intending to reach 500 over the next five years. Artisans are earning a monthly income of Rs 3000 to Rs 8000 based on the hours they work (at home or the centre), skill level, and design complexity. The idea is to ensure that the women weavers can work at their pace and in their homes while managing their household. Special training on designs and technical assistance is provided regularly to keep the women weavers in touch with the latest trends, colours.